With only the universal constant “Bad Taste + Good Marketing = Big Money” to guide them, Rhino has found its niche—and they’re working it with the same thoroughness and determination as the most rapacious clear-cutting or strip-mining juggernaut.
The Best of the World’s Worst marks Rhino’s entry into the arena of the printed word, and it’s a title that seems almost too perfectly suited to the task. Although the book is credited to Marvel Comics mastermind Stan Lee, a team of over 20 less-famous researchers actually did most of the work, scouring all of the available literature and then some (The Guinness Book, The Book of Lists and even Statistical Abstracts of the United States) to present the lowest of the low, from “The Worst Mass Killing of Civilians” to “The Worst Addiction to Hamburgers.” Who needs the thrill of victory when the agony of defeat is so much more satisfying to snicker at, as long as it’s at the expense of others?
As arbitrary as some of the categories are (“The Worst Reason for a Married Couple To Stab One Another,” “The Worst Costliest Album”), much of The Best of the World’s Worst is surprisingly funny. Funny, that is, until you make the mistake of actually reading any of Stan Lee’s “entertaining one-liners” that unfortunately follow every anecdote. Guess they had to let him do something in order to use his name on the cover, but these italicized cheap shots are so embarrassingly bad they make the gangly guy that hosts America’s Funniest Home Videos seem like a comedic genius in comparison. ‘Nuff said? DB
Paperback: 191 pages