The concept of good taste seems to have originated in the late 1600s. The advent of mass production caused mass acquisition and loss of the exclusivity that had invested objects with a sort of good taste status. The word kitsch is derived from turn-of-the-century Viennese slang (verkitschen etwas—to knock off or cheapen). Fast forward to our era where kitsch items, “if owned by somebody with a little more taste and sophistication, [could] be regarded as chic and witty.”
So far, so good. The sections on household goods, ironic collectibles and “God and Mona Lisa” are all well-conceived. The chapter on highbrow art (Dali, Koons, Pop Art, Pierre et Gilles, high-end furniture designer Sotass, and the Memphis design group) is also a high point. However, a case is made by the author that an artist named Vladimir Tretchikoff was the ultimate kitsch artist, without a word about Keane or the multitude of others (Peter Max, Vera, etc.) who might lay claim to that title. Schiaparelli and Lagerfeld are among the designers taken to task in the fashion section. Finally, we get a subjective tour of schlock TV, which the author seems to submit as ultimate proof of his lamentable thesis: “Get into sync with kitsch, for you can’t escape.”
SA
Publisher: Plexus
Paperback: 128 pages
Illustrated