“Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s… The book provides a realistic inside view of the way public relations has developed and been practiced in the United States since its beginnings in the mid-1900s. For example, the book tells how:
• President Roosevelt’s reforms of the Square Deal brought the first publicity agencies to the nation’s capital.
• Edward L. Bernays, Ivy Lee and Albert Lasker made it socially acceptable for women to smoke in the 1920s.
• Ben Sonnenberg took Pepperidge Farm bread from a small-town Connecticut bakery to the nation’s supermarket shelves—and made millions doing it.
• in 1920, two Atlanta publicists, Edward Clark and Bessie Tyler, took a defunct Atlanta bottle club, the Ku Klux Klan, and boomed it into a hate organization of 3 million members in three years, and made themselves rich in the process.
This book documents the tremendous role public-relations practitioners play in our nation’s economic, social and political affairs—a role that goes generally unseen and unobserved by the average citizen whose life is affected in so many ways by some 150,000 public-relations practitioners.”
Paperback: 808 pages