The Unseen Power: Public Relations—A History

Scott M. Cutlip

“Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s… The book provides a realistic inside view of the way public relations has developed and been practiced in the United States since its beginnings in the mid-1900s. For example, the book tells how:
• President Roosevelt’s reforms of the Square Deal brought the first publicity agencies to the nation’s capital.
• Edward L. Bernays, Ivy Lee and Albert Lasker made it socially acceptable for women to smoke in the 1920s.
• Ben Sonnenberg took Pepperidge Farm bread from a small-town Connecticut bakery to the nation’s supermarket shelves—and made millions doing it.
• in 1920, two Atlanta publicists, Edward Clark and Bessie Tyler, took a defunct Atlanta bottle club, the Ku Klux Klan, and boomed it into a hate organization of 3 million members in three years, and made themselves rich in the process.
This book documents the tremendous role public-relations practitioners play in our nation’s economic, social and political affairs—a role that goes generally unseen and unobserved by the average citizen whose life is affected in so many ways by some 150,000 public-relations practitioners.”

Publisher: Erlbaum
Paperback: 808 pages

Auditory Imagery

Edited by Daniel Reisberg

“The study of mental imagery has been a central concern of modern psychology, but most of what we know concerns visual imagery. A number of researchers, however, have recently begun to explore auditory imagery… from the ordinary memory rehearsal of undergraduates to the delusional voices of schizophrenics, from music imagery to imagery for speech. The chapters also address the parallels (and contrasts) between visual and auditory imagery, and the relations between ‘inner speech’ and overt speech, and between the ‘inner ear’ and actual hearing.”

Publisher: Erlbaum
Hardback: 288 pages

Emotion and the Structure of Narrative Film: Film as an Emotion Machine

Ed S. H. Tan

“Introduced 100 years ago, film has since become a part of our lives. For the past century, however, the experience offered by fiction films has remained a mystery. Questions such as why adult viewers cry and shiver, and why they care at all about fictional characters—while aware that they contemplate an entirely staged scene—are still unresolved. In addition, it is unknown why spectators find some film experiences entertaining that have a clearly aversive nature outside the cinema. These and other questions make the psychological status of emotions allegedly induced by the fiction film, highly problematic… It is argued that film-produced emotions are genuine emotions in response to an artificial stimulus. Film can be regarded as a fine-tuned machine for a continuous stream of emotions that are entertaining after all.”

Publisher: Erlbaum