Control

“The history of the social will never have had time to lead to socialism, it will have been short-circuited by the hyper social, by the hyperreality of the social. . . . Thus, even before political economy leads to its dialectical overthrow, to the resolution of all needs and to the optimal organization of all things . . . it will have been captivated by hyperreality of the economy (the stepping up of production, the procession of the production of demand before that of goods, the indefinite scenario of crisis).”

In describing the very mechanics of “meaning” and “the social,” Baudrillard makes clear how dialectic modes of cultural criticism exist within a crisis of representation. Both meaning and the social are in a state of “implosion.” He articulates examples in many areas of contemporary life where the will to oppose or resist becomes a circuit of helpless conformity. Baudrillard clarifies the efficient, rapidly producing and self-preserving mechanisms in capitalism, and the huge intellectual challenge of its critique. Baudrillard’s theories reveal the pathos and absurdity of academic position—holding while setting forth the task of developing experience capable of outrunning, if even for a moment of what he calls “seduction,” the thoroughly absorptive phenomena of late capitalism. —KH

Reviews

America

Jean Baudrillard

“I went in search of an astral America, not social and cultural America, but the America of the empty, absolute freedom of the freeways, not the deep America of mores and mentalities, but the America of desert speed, of motels and mineral surfaces… America is neither dream nor reality. It is a hyperreality. It is a hyperreality because it is a utopia which has behaved from the very beginning as though it were already achieved… The microwave, the waste disposal, the orgasmic elasticity of the carpets: this soft, resort-style civilization irresistibly evokes the end of the world… We want to expose to view its billions of connections and watch it operating like a video game… It is erosion and it is extermination, but it is also the tracking shot, the movies… Hence the exceptional scenic qualities of the deserts of the West, combining as they do the most ancestral of hieroglyphs, the most vivid light and the most total superficiality.”

Publisher: Verso
Paperback: 200 pages

Cool Memories

Jean Baudrillard

“Cool Memories is the other side of America, the disillusioned side, presented in the form of a diary, though not in the classical sense. I’m trying to grasp the world in all its silences and its brutality. Can you grasp a world when you’re no longer tied to it by some kind of ideological enthusiasm or by traditional passions? Can things ‘tell’ themselves through stories and fragments? These are some of the questions posed in a book which may seem melancholic. But then I think almost every diary is melancholic. Melancholy is in the very state of things.”

Publisher: Verso
Paperback: 233 pages

Cool Memories II, 1987-1990

Jean Baudrillard

“Baudrillard’s latest commentary on the techno present and future, an installment of his reflections on the reality of contemporary western culture.”

Publisher: Duke University
Paperback: 90 pages

The Evil Demon of Images

Jean Baudrillard

Lecture on film, TV and the image at the University of Sydney in Australia. Also an interview which sheds light on Baudrillard’s notions of objective irony, seduction and hyperreality.

Publisher: Power
Paperback: 54 pages

For a Critique of the Political Economy of the Sign

Jean Baudrillard

This collection of essays attempts an analysis of the sign form in the same way that Marx’s critique of political economy sought an analysis of the commodity form. Some of his better earlier writings, before he discovered postmodernism. AK

Publisher: Telos
Paperback: 214 pages

The Gulf War Did Not Take Place

Jean Baudrillard

“The war, along with the fake and presumptive warriors, generals, experts and television presenters we see speculating about it all through the day, watches itself in a mirror: Am I pretty enough, am I operational enough, am I spectacular enough, am I sophisticated enough to make an entry onto the historical stage?”

Publisher: Power
Paperback: 87 pages

The Illusion of the End

Jean Baudrillard

“The year 2000, the end of the millennium: Is this anything other than a mirage, the illusion of an end, like so many other imaginary endpoints which have littered the path of history… Baudrillard argues that the notion of the end is part of the fantasy of a linear history. Today, we are not approaching the end of history but moving into reverse, into a process of systematic obliteration. We are wiping out the entire 20th century…”

Publisher: Stanford University
Paperback: 123 pages

In the Shadow of the Silent Majorities

Jean Baudrillard

“Baudrillard expounds on his view that the social and the ‘masses’ no longer exist.”

Publisher: Autonomedia
Paperback: 123 pages

The Mirror of Production

Jean Baudrillard

An examination of the lessons of Marxism and an attempt to free the Marxist logic from the restrictive context of political economy. Early Baudrillard at his best. AK

Publisher: Telos
Paperback: 167 pages

Simulations

Jean Baudrillard

“The very definition of the real has become: that of which it is possible to give an equivalent reproduction… The real is not only what can be reproduced, but that which is always already reproduced… the hyperreal, which is entirely in simulation.”

Publisher: Autonomedia
Paperback: 162 pages